Wrogn Reports ₹243.9 Crore Revenue in FY26
Youth-focused fashion brand Wrogn, associated with cricketer Virat Kohli and backed by Aditya Birla Group’s digital venture TMRW, has reported operating revenue of ₹243.9 crore in FY26, marking a 9% increase from ₹223.2 crore in FY25.
However, the company’s financial performance also showed a rise in losses. Wrogn’s net loss increased 17.1% to ₹88.4 crore in FY26, compared with ₹75.5 crore in the previous financial year.
The latest figures highlight a mixed picture for the fashion brand, with revenue increasing while the company continues to operate at a net loss.
Wrogn’s Total Income Reaches ₹254 Crore
Apart from its operating revenue, Wrogn recorded ₹10.2 crore in other income during FY26. As a result, its total income for the financial year stood at approximately ₹254 crore.
At the same time, the company’s total expenses increased by around 9.5%, reaching ₹342.4 crore, compared with ₹312.6 crore in FY25.
The increase in expenses came across several categories, including inventory purchases, employee costs, finance costs and other operating expenses.
Why Did Wrogn’s Expenses Increase?
Wrogn’s purchase of stock-in-trade rose by around 14.4% year-on-year to ₹141.2 crore in FY26. Employee benefit expenses also increased to ₹44.2 crore, compared with ₹38.9 crore in FY25.
Finance costs climbed from ₹12.4 crore to ₹16.8 crore, while depreciation and amortisation expenses increased to ₹14.5 crore.
Other expenses were also significant, rising around 15.5% to ₹147.2 crore during FY26.
These numbers show that while Wrogn increased its revenue, the cost of running and expanding the business also remained substantial.
EBITDA Loss Improved Despite Higher Net Loss
One notable point in Wrogn’s FY26 financials is the difference between its net loss and EBITDA performance.
According to the company, its adjusted EBITDA loss improved to ₹38 crore in FY26 from ₹54 crore in FY25. The company said this represented a 34% improvement and an 8.5-percentage-point improvement in EBITDA margin.
The company has also attributed part of its performance to changes in its business operations, including sourcing, supply chain and retail operations.
Wrogn Targets ₹600 Crore GMV in FY27
Despite the FY26 net loss, Wrogn has set an ambitious target for the ongoing financial year.
The brand is targeting ₹600 crore in gross merchandise value (GMV) during FY27. In the first quarter of FY27, Wrogn recorded GMV of ₹125 crore, representing a 40% year-on-year increase, according to the company.
The company is also focusing on its owned sales channels, including its direct-to-consumer business and exclusive brand outlets.
Wrogn said its owned channels grew 120% year-on-year during the June quarter, making them an important part of its FY27 strategy.
Wrogn Plans More Than 100 Exclusive Stores
Physical retail expansion is another major part of Wrogn’s FY27 plans.
The fashion brand plans to increase its exclusive brand outlets to more than 100 stores by March 2027. The company currently has more than 250 doors across large-format retailers, in addition to its presence on online marketplaces and its own digital channels.
Wrogn has said that its store identity and operations have been revamped as part of its retail expansion strategy.
Wrogn Expands Into Footwear and Activewear
Wrogn is also looking beyond its traditional categories such as denim and shirts.
The company is expanding categories including Wrogn Active and footwear. Together, these categories have reached an annualised revenue run rate of approximately ₹60 crore, according to the company.
The expansion gives the brand additional product categories as it attempts to increase its overall business scale.
What Does Wrogn’s FY26 Performance Tell Us?
Wrogn’s FY26 numbers present two different aspects of the business.
On one side, operating revenue increased 9% to ₹243.9 crore and the company’s adjusted EBITDA loss improved. On the other side, net loss increased to ₹88.4 crore and total expenses reached ₹342.4 crore.
For FY27, the company is focusing on increasing GMV, expanding its owned retail network and growing newer categories such as footwear and activewear.
The company’s progress toward its ₹600 crore GMV target and its planned retail expansion will provide further indicators of how its growth strategy develops during the current financial year.
Frequently Asked Questions
1. What is Wrogn’s FY26 revenue?
Wrogn reported operating revenue of approximately ₹243.9 crore in FY26, up around 9% from ₹223.2 crore in FY25.
2. What was Wrogn’s loss in FY26?
Wrogn’s net loss increased to approximately ₹88.4 crore in FY26, compared with ₹75.5 crore in FY25.
3. Is Virat Kohli associated with Wrogn?
Yes. Virat Kohli is associated with Wrogn as a key co-creator and stakeholder. The brand is also backed by TMRW, the Aditya Birla Group’s digital venture, and Accel.
4. What is Wrogn’s FY27 target?
Wrogn is targeting ₹600 crore in GMV for FY27. The company reported ₹125 crore GMV in Q1 FY27, up 40% year-on-year.
5. How many stores does Wrogn plan to have?
Wrogn plans to expand its exclusive brand outlet network to more than 100 stores by March 2027.
6. Which new categories is Wrogn expanding into?
Wrogn is expanding into categories including activewear and footwear. The company said these categories together have reached an annualised revenue run rate of about ₹60 crore.
7. What is Wrogn’s main focus for FY27?
The company has highlighted growth in owned channels, retail expansion, new product categories and its ₹600 crore GMV target as key areas for FY27.
Conclusion: Wrogn entered FY27 with higher revenue, an improved adjusted EBITDA loss and strong Q1 GMV growth, while its FY26 net loss remained elevated. The company’s focus on owned retail, D2C sales, footwear and activewear will be important areas to watch as it works toward its FY27 growth targets.
